General Mills, Inc. (NYSE:GIS) has acquired Fera Pets, Inc., a pet supplement company, marking its first entry into the pet supplement category and the first acquisition by its newly launched growth equity fund. Fera Pets will join General Mills' new growth equity fund, which is designed to own, scale, and incubate strategically aligned businesses for future integration into the company's core portfolio. This move is part of General Mills' disruptive innovation ecosystem, Gold Medal Ventures, which also includes its internal venture studio, G-Works, and its corporate venture capital arm, 301 INC.