Google's $147M Bid To Secure Fortnite's Debut On Play Store Uncovered In Antitrust Trial
Portfolio Pulse from Rounak Jain
Google offered a $147 million deal to Epic Games to secure the debut of Fortnite on the Play Store, aiming to prevent the potential loss of substantial in-app purchase fees. The offer was rejected by Epic Games. Google also allegedly offered a $18 million deal to rival Riot Games, owned by Tencent Holdings, and incentives worth $360 million to Microsoft-owned Activision Blizzard to keep its games on the Play Store. The outcome of the ongoing antitrust lawsuit could impact the future of app distribution and in-app purchases.
November 09, 2023 | 11:23 am
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Google's attempt to secure Fortnite's debut on Play Store with a $147M deal could impact its in-app purchase fees and overall revenue.
The news reveals Google's strategy to secure popular games on its Play Store, which could impact its in-app purchase fees and overall revenue. However, the outcome of the antitrust lawsuit is uncertain.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Alphabet's Google's attempt to secure Fortnite's debut on Play Store with a $147M deal could impact its in-app purchase fees and overall revenue.
The news reveals Alphabet's Google's strategy to secure popular games on its Play Store, which could impact its in-app purchase fees and overall revenue. However, the outcome of the antitrust lawsuit is uncertain.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Microsoft-owned Activision Blizzard reportedly received incentives worth $360 million to keep its games on the Play Store, which could impact its revenue.
The news reveals that Microsoft-owned Activision Blizzard received incentives from Google to keep its games on the Play Store, which could positively impact its revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Tencent-owned Riot Games was allegedly offered a $18 million deal by Google, which could impact its revenue.
The news reveals that Tencent-owned Riot Games was allegedly offered a deal by Google, which could positively impact its revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70