YouTube TV Emerges As Google Blockbuster, Booms with 48% Growth, Claims Internal Engagement Metrics
Portfolio Pulse from Ananya Gairola
Alphabet Inc.'s YouTube TV has emerged as the company's fastest-growing product, with a 48% growth rate from October 2022 to October 2023, according to internal figures. The platform also recorded the highest engagement and retention rates among all Google products. The growth can be attributed to the December deal with the NFL to stream most Sunday Ticket games on YouTube TV. YouTube continues to significantly boost Google's revenues, with a 12.5% YoY ad revenue increase in the last quarter, totaling $7.95 billion.
November 09, 2023 | 3:56 am
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POSITIVE IMPACT
Alphabet's YouTube TV's rapid growth and high engagement rates, along with its significant contribution to Google's revenues, indicate a positive impact on Alphabet's stock.
The rapid growth of YouTube TV, its high engagement and retention rates, and its significant contribution to Google's revenues are all positive indicators for Alphabet's stock. The platform's growth can be attributed to strategic moves like the NFL deal, which has likely attracted more users. Moreover, the increase in ad revenue indicates a successful monetization strategy.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
The rapid growth of YouTube TV and its significant contribution to Google's revenues suggest a positive impact on Alphabet's stock.
YouTube TV's rapid growth and high engagement rates, along with its significant contribution to Google's revenues, are positive indicators for Alphabet's stock. The platform's growth can be attributed to strategic moves like the NFL deal, which has likely attracted more users. Moreover, the increase in ad revenue indicates a successful monetization strategy.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100