After Mocking And Pleading With Apple, Google Knocks Regulators Doors To Open Up iMessage
Portfolio Pulse from Rounak Jain
Google, in partnership with several European telecom companies, is urging the European Commission to recognize Apple's iMessage as a 'core' service, which would force Apple to make iMessage interoperable with other messaging services. This comes amidst an ongoing EC investigation to determine if iMessage meets the stringent criteria to fall under the purview of the DMA. Apple and Microsoft have been lobbying to exempt their services from this designation.

November 08, 2023 | 12:52 pm
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POSITIVE IMPACT
Google's push for interoperability of iMessage could potentially increase the reach of its own messaging services.
If Google's push is successful, it could potentially increase the reach and usage of its own messaging services by making them interoperable with iMessage.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Deutsche Telekom is part of the group urging the EC to classify iMessage as a 'core' service.
As part of the group urging for the classification of iMessage as a 'core' service, Deutsche Telekom could potentially benefit from increased interoperability of messaging services.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Microsoft, along with Apple, has been lobbying to exempt their services from being classified as 'core' services.
Microsoft's lobbying efforts to exempt its services from being classified as 'core' services could potentially impact its future regulatory landscape.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEUTRAL IMPACT
Vodafone is part of the group urging the EC to classify iMessage as a 'core' service.
As part of the group urging for the classification of iMessage as a 'core' service, Vodafone could potentially benefit from increased interoperability of messaging services.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Apple's iMessage could be forced to become interoperable with other messaging services if it is classified as a 'core' service.
If iMessage is classified as a 'core' service, Apple could be forced to make it interoperable with other messaging services, potentially impacting its exclusivity.
CONFIDENCE 80
IMPORTANCE 80
RELEVANCE 100