Why Tesla Took The Lead In Cutting Prices — Elon Musk Explains
Portfolio Pulse from Anan Ashraf
Tesla CEO Elon Musk explained the company's strategy of cutting prices in the EV market, attributing it to their direct sales model which allows them to react quickly to market sentiment. Tesla started reducing prices across its key markets at the beginning of the year, leading to a price war among EV makers. Despite intermittent price increases, Tesla's vehicles remain cheaper than before the price cuts began.

November 08, 2023 | 4:17 am
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Tesla's strategy of cutting prices, enabled by its direct sales model, has led to a price war in the EV market. Despite intermittent price increases, Tesla's vehicles remain cheaper than before the price cuts began.
Tesla's direct sales model allows it to react quickly to market sentiment, leading to a price war among EV makers. Despite intermittent price increases, Tesla's vehicles remain cheaper than before the price cuts began. This could potentially attract more customers, but it's unclear how this will affect Tesla's profitability in the short term.
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