VIZIO WatchFree+ Doubles Free Premium TV And Movie Lineup For Millions Of Customers In 2023
Portfolio Pulse from Benzinga Newsdesk
VIZIO (NYSE:VZIO) has announced agreements with BBC Studios, Magnolia Pictures, and Paramount Global Content Distribution to join its WatchFree+ service, bringing the total offering to over 275 free TV channels and 15,000+ on-demand movies and shows. This is part of VIZIO's strategic expansion of free premium content for 2023, which has seen significant growth with monthly viewing hours doubling year over year. The company also launched a new geo-filtering feature that displays live regional news, weather, and sports across 40 local channels.
November 07, 2023 | 2:04 pm
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VIZIO's strategic expansion of its WatchFree+ service and the doubling of its content offering could potentially attract more users and increase viewer engagement, which may positively impact the company's stock in the short term.
The expansion of VIZIO's WatchFree+ service, including the addition of content from major studios and the launch of a new geo-filtering feature, indicates a strategic move to increase its market share in the streaming industry. This could potentially attract more users and increase viewer engagement, which may lead to increased revenues and a positive impact on the company's stock price in the short term.
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