Cinemark Expanding Third Party Concessions Delivery Across Domestic Circuit Following Successful Market Testing
Portfolio Pulse from Benzinga Newsdesk
Cinemark Holdings, Inc. is expanding its third-party delivery relationships with DoorDash, Grubhub, and Uber Eats across the U.S. This move comes after successful market testing and will allow customers to enjoy their favorite movie theater snacks at home. Cinemark is the first major U.S. exhibitor to partner with all three large-scale delivery services. The company plans to continue rolling out its domestic theaters on these platforms through the end of the year.
November 07, 2023 | 1:39 pm
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POSITIVE IMPACT
Cinemark's partnership with DoorDash, Grubhub, and Uber Eats could potentially increase its revenue by expanding its customer base to those who prefer to enjoy their snacks at home. This move could also help the company stay relevant in a changing market environment.
Cinemark's decision to partner with all three major delivery services could potentially increase its revenue by reaching customers who prefer to enjoy their snacks at home. This move could also help the company stay relevant in a changing market environment where convenience and home delivery are increasingly important.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100