Blizzard Chief Thinks Microsoft Will Allow It To Be More Independent And Serve Players 'Better Than We Ever Have'
Portfolio Pulse from Rounak Jain
Blizzard Entertainment's boss, Mike Ybarra, expressed optimism about the company's future autonomy following its acquisition by Microsoft Corp. (NASDAQ:MSFT). Ybarra believes the merger will usher in a new era of creative freedom and enhanced ability to serve players. Xbox head Phil Spencer also indicated support for revisiting classic titles from Activision Blizzard, Inc.'s (NASDAQ:ATVI) extensive game library, but clarified Xbox would not mandate it.
November 07, 2023 | 11:58 am
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Activision Blizzard's extensive game library could be revisited following the company's acquisition by Microsoft.
The potential revisiting of classic titles from Activision Blizzard's game library could lead to renewed interest in these games, potentially boosting sales and revenue for the company.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Microsoft's acquisition of Blizzard Entertainment could lead to greater creative freedom and enhanced player service for the gaming studio.
The acquisition could potentially boost Microsoft's gaming portfolio and enhance its market position. The hands-off approach suggested by Xbox head Phil Spencer could also allow Blizzard to explore its creative direction, potentially leading to innovative game titles.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80