Meta Launches Special Bonus Program To Boost Instagram Creators' Earnings
Portfolio Pulse from Benzinga Neuro
Meta Platforms Inc. (NASDAQ:META) has launched a special bonus program for Instagram content creators in the United States, South Korea, and Japan. The program, which runs until the end of the year, allows creators to earn additional income based on the popularity of their posts, provided they adhere to Meta's content monetization policies. Meta is also enhancing subscription features for creators on both Facebook and Instagram, with over 1 million active subscriptions to Instagram creators and the recent expansion of this feature to 35 new countries.

November 07, 2023 | 9:27 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Meta's new bonus program and enhanced subscription features could potentially increase the company's revenue by incentivizing content creation and increasing user engagement on its platforms.
The new bonus program and enhanced subscription features are likely to attract more creators to Instagram and Facebook, leading to increased user engagement and potentially higher ad revenues. The expansion of the subscription feature to 35 new countries also opens up new markets for Meta.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100