Alphabet Inc. is facing allegations by Epic Games Inc. of employing 'bribe and block' strategies to stifle competition within its Google Play app marketplace. The outcome of the ongoing antitrust trial could potentially impact the billions of dollars in revenue from Google’s app store. Epic's attorney claimed that Google's practice of paying off rivals and preventing them from establishing their app stores resulted in inflated prices, compromised quality, and reduced consumer choices. Google's attorney refuted the allegations.