Meta Platforms Says Under Facebook Subscriptions, Rolling Out More Control Over Pricing, So Creators Can Change Price Of Their Subscription Over Time
Portfolio Pulse from Benzinga Newsdesk
Meta Platforms is rolling out more control over pricing for creators on Facebook and Instagram. The company is testing an invite-only holiday bonus for creators in the US, South Korea, and Japan, rewarding them for reels plays and photo views. Instagram subscriptions have surpassed 1 million, and Meta is introducing new promotional tools to help creators grow their subscriber communities. The company is also expanding access to Facebook subscriptions and Instagram gifts to more creators globally.
November 06, 2023 | 3:10 pm
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POSITIVE IMPACT
Meta Platforms is testing a holiday bonus for creators in Japan, which could potentially increase user engagement and ad revenues in the country.
The holiday bonus for creators in Japan could potentially increase user engagement on Meta's platforms in the country, leading to higher ad revenues. This could have a positive impact on the Japanese market, which is represented by the EWJ ETF.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Meta Platforms is testing a holiday bonus for creators in South Korea, which could potentially increase user engagement and ad revenues in the country.
The holiday bonus for creators in South Korea could potentially increase user engagement on Meta's platforms in the country, leading to higher ad revenues. This could have a positive impact on the South Korean market, which is represented by the EWY ETF.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Meta Platforms is introducing new features and bonuses to attract and retain creators on its platforms, which could potentially increase user engagement and ad revenues.
The new features and bonuses are designed to attract and retain creators on Meta's platforms. This could potentially increase user engagement, leading to higher ad revenues. The company's focus on creators also indicates its commitment to maintaining its competitive edge in the social media market.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100