Meta Platforms Testing A New Invite-Only Holiday Bonus On Instagram For Creators In The U.S., South Korea And Japan; On Facebook, Adding More Ways For Followers To Subscribe Via Reels And Stories
Portfolio Pulse from Benzinga Newsdesk
Meta Platforms is testing a new invite-only holiday bonus on Instagram for creators in the U.S., South Korea, and Japan, rewarding them for reels plays and photo views. The company is also adding more ways for followers to subscribe via Reels and Stories on Facebook. Instagram subscriptions have surpassed 1 million, and Meta is waiving subscription fees for creators on both platforms. The company is also expanding access to Instagram gifts to creators in multiple countries.
November 06, 2023 | 3:09 pm
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POSITIVE IMPACT
The new Instagram holiday bonus being tested in Japan could potentially increase user engagement and revenues for Meta Platforms, which could indirectly impact the Japanese ETF EWJ.
The new Instagram holiday bonus being tested in Japan could potentially increase user engagement and revenues for Meta Platforms. This could indirectly impact the Japanese ETF EWJ, as increased revenues for a major U.S. tech company could influence the overall market sentiment and performance.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
The new Instagram holiday bonus being tested in South Korea could potentially increase user engagement and revenues for Meta Platforms, which could indirectly impact the South Korean ETF EWY.
The new Instagram holiday bonus being tested in South Korea could potentially increase user engagement and revenues for Meta Platforms. This could indirectly impact the South Korean ETF EWY, as increased revenues for a major U.S. tech company could influence the overall market sentiment and performance.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Meta Platforms' new initiatives to monetize Instagram and Facebook could potentially increase revenues and user engagement. The company's decision to waive subscription fees for creators could attract more creators to its platforms.
The new initiatives by Meta Platforms to monetize Instagram and Facebook, such as the holiday bonus for creators and the expansion of subscription and gift features, could potentially increase revenues and user engagement on its platforms. The decision to waive subscription fees for creators could also attract more creators to its platforms, further boosting user engagement and content creation.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100