Taboola Enhances Generative AI Capabilities To Allow For Automatic Editing Of Existing Images, Accelerating Ad Creation And Seasonal Creative; Taboola Generative AI Adoption Accelerates, 25% Of Creative Assets Leverage The Technology
Portfolio Pulse from Benzinga Newsdesk
Taboola (NASDAQ:TBLA) has announced advancements in its Generative AI technology for advertisers. The new feature, Taboola Generative AI AdMaker, allows advertisers to adjust existing creative assets, speeding up campaign launches. The technology has been adopted by over 3,500 clients globally and is used in 25% of all new creative assets created by Taboola's self-service advertisers. The technology has shown to outperform campaigns that did not use it.
November 06, 2023 | 1:23 pm
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Taboola's new Generative AI AdMaker could potentially attract more advertisers, leading to increased revenues. The technology's proven performance could also enhance the company's reputation in the advertising industry.
The new technology allows advertisers to adjust creative assets, speeding up campaign launches. This could attract more advertisers to Taboola, potentially increasing revenues. Furthermore, the technology's proven performance could enhance Taboola's reputation in the advertising industry, potentially leading to further business opportunities.
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