YouTube's War Against Ad Blockers Leads To Record Uninstalls, But Users Are Fighting Back
Portfolio Pulse from Rounak Jain
YouTube, owned by Alphabet Inc., has intensified its campaign against ad blockers, leading to a significant number of uninstalls. However, users are finding ways to bypass YouTube's pop-up alerts, leading to a surge in new ad blocker installs. YouTube's anti-ad block policy is part of its strategy to promote YouTube Premium, which costs $13.99 per month.
November 06, 2023 | 9:34 am
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POSITIVE IMPACT
YouTube's campaign against ad blockers could potentially increase the number of YouTube Premium subscribers, positively impacting Alphabet's revenues.
YouTube's campaign against ad blockers is aimed at promoting its Premium service, which is ad-free. If successful, this could lead to an increase in the number of Premium subscribers, thereby boosting Alphabet's revenues.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
YouTube's campaign against ad blockers could potentially increase the number of YouTube Premium subscribers, positively impacting Alphabet's revenues.
YouTube's campaign against ad blockers is aimed at promoting its Premium service, which is ad-free. If successful, this could lead to an increase in the number of Premium subscribers, thereby boosting Alphabet's revenues.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100