Heinz Announces The Launch OF Pickle Ketchup, A New Condiment That Combines The Tangy And Savory Flavor Of Pickles With HEINZ Ketchup
Portfolio Pulse from Benzinga Newsdesk
Heinz, a brand under Kraft Heinz Co (KHC), has announced the launch of Pickle Ketchup, a new condiment that combines the flavors of pickles and ketchup. This is the first Heinz innovation to launch globally after the brand's unification under one global creative platform. The product will be available in the United States in early 2024 and is currently rolling out in select retailers in the United Kingdom.
November 06, 2023 | 6:53 am
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The launch of Pickle Ketchup by Heinz could potentially boost Kraft Heinz Co's revenues as it expands its product portfolio and enters new markets.
The launch of a new product, especially one that is a first of its kind, can potentially increase sales and revenues for the company. The fact that this product is being launched globally indicates that the company is targeting a wider market, which could lead to increased revenues. However, the actual impact will depend on the market acceptance of the new product.
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