'I Want Sonic To Surpass Mario," Says SEGA Executive
Portfolio Pulse from Franca Quarneti
SEGA executive Osamu Ohasi has expressed his ambition for Sonic the Hedgehog to surpass Mario in terms of popularity. Ohasi, who manages SEGA's 2nd Business Department responsible for the Sonic franchise, wants Sonic to be played globally and the Sonic movie to be a bigger hit than Mario. However, achieving these objectives will be challenging as the recent Super Mario Bros. movie grossed $1.36 billion at the box office, while the two Sonic movies combined generated a total of $725 million. In terms of video game sales, Mario is the best-selling video game franchise of all time, with over 830 million copies sold globally.
November 03, 2023 | 8:53 pm
News sentiment analysis
Sort by:
Descending
NEUTRAL IMPACT
SEGA's executive's ambition to make Sonic surpass Mario in popularity could potentially boost the company's revenues if successful. However, the challenge is significant given Mario's current dominance in the market.
SEGA's executive's ambition to make Sonic more popular than Mario could potentially increase the company's revenues from the Sonic franchise. However, this is a significant challenge given the current market dominance of Mario in terms of both movie grossing and video game sales. Therefore, the impact on SEGA's stock is neutral in the short term as it's uncertain whether this ambition can be achieved.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100