Starbucks To Focus On Elevating Brand, Strengthening And Scaling Digital By Doubling Rewards Members And Accelerating Store Expansion To 55,000 Globally By 2030
Portfolio Pulse from Benzinga Newsdesk
Starbucks plans to focus on brand elevation, strengthening and scaling its digital presence by doubling its rewards members, and accelerating its store expansion to 55,000 globally by 2030.
November 02, 2023 | 9:04 pm
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POSITIVE IMPACT
Starbucks' plan to double its rewards members and expand its stores globally could potentially increase its market share and revenues, positively impacting its stock.
Starbucks' aggressive expansion and digital scaling strategy indicates its focus on growth. This could lead to increased revenues and market share, which would likely have a positive impact on its stock price. The doubling of rewards members could also increase customer loyalty and spending, further boosting revenues.
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