'Updates To How Publishers Monetize With AdSense' - Google
Portfolio Pulse from Benzinga Newsdesk
Google is updating its AdSense program, changing the revenue-share structure and moving to paying publishers by impression rather than per click. The changes are designed to provide greater transparency and consistency for publishers. Google does not expect these changes to affect publishers' earnings. The updates are expected to go into effect early next year.

November 02, 2023 | 3:11 pm
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NEUTRAL IMPACT
Google's updates to AdSense are aimed at providing greater transparency and consistency for publishers. The changes are not expected to affect publishers' earnings and will be implemented early next year.
The changes to Google's AdSense program are significant, but they are not expected to affect the earnings of publishers, which suggests that they may not have a significant impact on Google's revenue from AdSense. Therefore, the short-term impact on Google's stock is likely to be neutral.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100
NEUTRAL IMPACT
Google's updates to AdSense are aimed at providing greater transparency and consistency for publishers. The changes are not expected to affect publishers' earnings and will be implemented early next year.
The changes to Google's AdSense program are significant, but they are not expected to affect the earnings of publishers, which suggests that they may not have a significant impact on Google's revenue from AdSense. Therefore, the short-term impact on Google's stock is likely to be neutral.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 100