Mastercard Partners With Live Nation To Offer Exclusive Live Music Benefits And Experiences For Cardholders Around The World
Portfolio Pulse from Benzinga Newsdesk
Mastercard has partnered with Live Nation to offer exclusive live music benefits and experiences for cardholders across 19 markets in Europe and Asia. The partnership will also support the Priceless Planet Coalition.
November 02, 2023 | 1:28 pm
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POSITIVE IMPACT
Live Nation's partnership with Mastercard could increase ticket sales and revenues, as Mastercard cardholders gain exclusive access to presale tickets, premium seats, and VIP experiences.
The partnership with Mastercard could lead to increased ticket sales as Mastercard cardholders gain exclusive access to presale tickets, premium seats, and VIP experiences. This could potentially boost Live Nation's revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Mastercard's partnership with Live Nation could increase card usage and customer loyalty, potentially boosting revenues.
The partnership with Live Nation could incentivize more people to use Mastercard to gain access to exclusive benefits. This could increase card usage and customer loyalty, potentially leading to higher revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100