Amazon Business Adds Affirm As First Buy Now, Pay Later Provider At Checkout
Portfolio Pulse from Benzinga Newsdesk
Amazon (AMZN) and Affirm (AFRM) have expanded their partnership, making Affirm the first pay-over-time option available at checkout on Amazon Business. The new payment option will be available to all eligible Amazon Business sole proprietor customers by Black Friday. This marks the launch of Affirm's new B2B pay-over-time solution dedicated to serving sole proprietors.
November 02, 2023 | 1:13 pm
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POSITIVE IMPACT
Affirm's partnership with Amazon could increase its user base and revenue by providing its services to Amazon Business customers.
The partnership with Amazon provides Affirm with a large potential user base, which could increase its revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Amazon's partnership with Affirm could increase sales by offering more flexible payment options to customers.
The partnership with Affirm allows Amazon to offer more flexible payment options, which could attract more customers and increase sales.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80