Amazon Is Driving Affirm Holdings Shares Higher Thursday: What's Going On?
Portfolio Pulse from Adam Eckert
Affirm Holdings Inc (NASDAQ:AFRM) shares are trading higher after the company announced an expanded partnership with Amazon.com Inc (NASDAQ: AMZN). The partnership will make Affirm the first pay-over-time option available at checkout on Amazon Business. The new feature will be rolled out on Thursday and is expected to be available for all Amazon Business customers by Black Friday.

November 02, 2023 | 1:29 pm
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POSITIVE IMPACT
Affirm's shares are trading higher due to the expanded partnership with Amazon. This partnership could increase Affirm's customer base and revenue.
The expanded partnership with Amazon could lead to an increase in Affirm's customer base and revenue, which is likely to have a positive impact on its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Amazon's partnership with Affirm could enhance customer experience and potentially increase sales on Amazon Business.
The partnership with Affirm could enhance the customer experience on Amazon Business by providing a new payment option. This could potentially lead to increased sales, which would have a positive impact on Amazon's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80