Apple's $96,000 Mistake: TikToker Unexpectedly Receives 60 iPhone 15 Pro Max 1TB Phones
Portfolio Pulse from Benzinga Neuro
A TikTok user received 60 iPhone 15 Pro Max units, worth approximately $96,000, mistakenly dispatched by Apple Inc. instead of his original order. The user had ordered one iPhone 15 Pro Max 1TB and three 256GB units. Apple can deactivate iPhones acquired unlawfully remotely, and it is yet to be seen how the company will resolve this issue.
November 02, 2023 | 8:36 am
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NEUTRAL IMPACT
Apple mistakenly dispatched 60 iPhone 15 Pro Max units to a customer instead of his original order. The company can deactivate the iPhones remotely and it is yet to be seen how they will resolve this issue.
The news is directly related to Apple as they made the mistake. However, the financial impact on Apple's stock is likely to be neutral in the short term as the cost of the mistake is relatively small compared to Apple's overall revenue and the company has the ability to deactivate the iPhones remotely. The importance is moderate as it could potentially affect Apple's reputation for efficiency and accuracy in order fulfillment.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 100