Google's Ad Expansion Met With Resistance From Expedia And IAC Chair: 'I'm On The Edge Of Revolt Now'
Portfolio Pulse from Benzinga Neuro
Barry Diller, the chair of IAC Inc. and Expedia Group Inc., has expressed dissatisfaction with Google's advertising approach, hinting at a potential 'revolt'. Diller criticized Google's decision to increase the ad count on its results page, arguing that it negatively impacts companies like Expedia and IAC, which rely on equitable online visibility. Diller's companies spend nearly $6.5 billion a year in media, the majority directed towards Google. Google's CEO, Sundar Pichai, defended the company's increased travel listings and its practice of paying billions to other tech firms to ensure Google remains the primary search facility on their devices.
November 02, 2023 | 12:43 am
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Google's decision to increase the ad count on its results page has been criticized by Barry Diller, the chair of IAC and Expedia. This could potentially lead to a 'revolt' among advertisers.
The criticism from Barry Diller, who represents companies that spend a significant amount on Google's advertising, could potentially lead to a backlash among advertisers. This could negatively impact Google's advertising revenue in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Expedia, which spends a significant amount on Google's advertising, could potentially 'revolt' against Google's decision to increase the ad count on its results page.
While Expedia's chair has expressed dissatisfaction with Google's advertising approach, it's unclear what actions the company might take in response. The potential 'revolt' could impact Expedia's advertising strategy, but the short-term impact on the company's stock is uncertain.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 75
NEUTRAL IMPACT
IAC, which spends a significant amount on Google's advertising, could potentially 'revolt' against Google's decision to increase the ad count on its results page.
While IAC's chair has expressed dissatisfaction with Google's advertising approach, it's unclear what actions the company might take in response. The potential 'revolt' could impact IAC's advertising strategy, but the short-term impact on the company's stock is uncertain.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 75