Google Says In November 2023, The Google Ads Gambling And Games Policy United States Country-Specifics Will Be Updated; Will Begin To Accept And Run Ads For Sports Betting From Preliminarily State-Approved Entities In Maine
Portfolio Pulse from Benzinga Newsdesk
Google has announced that it will update its Google Ads Gambling and Games Policy in the United States in November 2023. The update will allow the company to accept and run ads for sports betting from preliminarily state-approved entities in Maine.
November 01, 2023 | 3:02 pm
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POSITIVE IMPACT
Google's decision to update its Ads Gambling and Games Policy to allow sports betting ads could potentially increase its ad revenue.
Google's decision to allow sports betting ads from state-approved entities in Maine could potentially increase the number of ads run on its platform, thereby increasing its ad revenue. However, the impact may not be immediate as the policy update will only take effect in November 2023.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Google's decision to update its Ads Gambling and Games Policy to allow sports betting ads could potentially increase its ad revenue.
Google's decision to allow sports betting ads from state-approved entities in Maine could potentially increase the number of ads run on its platform, thereby increasing its ad revenue. However, the impact may not be immediate as the policy update will only take effect in November 2023.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100