'EU Regulator Bans Meta's Use Of Personal Data For Behavioural Advertising' - Barron's
Portfolio Pulse from Benzinga Newsdesk
The European Data Protection Board (EDPB) has adopted a decision to ban Meta Platforms Inc., the owner of Facebook and Instagram, from using personal data for targeted advertising across the European Economic Area. The decision is binding and will impact Meta's advertising model in the region.
November 01, 2023 | 2:18 pm
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NEGATIVE IMPACT
The EDPB's decision to ban Meta from using personal data for targeted advertising could negatively impact Meta's advertising revenue in the European Economic Area.
Meta's business model relies heavily on targeted advertising, which uses personal data to deliver ads to specific user groups. The EDPB's decision to ban this practice in the European Economic Area could significantly impact Meta's advertising revenue in the region.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
The EDPB's decision could indirectly impact the Vanguard FTSE Europe ETF (VGK), which includes Meta as one of its holdings.
The Vanguard FTSE Europe ETF (VGK) includes Meta as one of its holdings. Any significant impact on Meta's revenue and subsequently its stock price could indirectly affect the performance of VGK.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50