Netflix's ad-supported subscription tier has reached 15 million monthly active users, up from 5 million in May. The company has not disclosed how many of its 247 million global subscribers are on this tier. The introduction of advertising in 2022 was a significant shift for Netflix, which had previously insisted it would not run ads. The move was made after consecutive quarterly declines and a one-third reduction in market value. The company also began charging customers to share passwords, leading many to switch to the ad-supported plan. This strategy has resulted in increased subscriber growth, free cash flow, and profits.