Paramount Global Announces Worldwide Expansion Of "EyeQ"
Portfolio Pulse from Benzinga Newsdesk
Paramount Global (NASDAQ: PARA; PARAA) has announced the global expansion of its digital video advertising platform, EyeQ. The platform will deliver Paramount's content portfolio to regional and multinational marketers worldwide. The expansion is driven by the company's streaming momentum and will be fueled by Pluto TV, the most widely-distributed FAST service globally. The 2024 introduction of a Paramount+ ad tier in select international markets will also accelerate EyeQ's ad-supported reach. EyeQ has experienced significant growth since its launch in 2020, becoming a multi-billion-dollar digital advertising business.
November 01, 2023 | 1:18 pm
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POSITIVE IMPACT
Paramount's announcement of the global expansion of EyeQ could potentially boost its revenues and market reach. The platform's success since its 2020 launch indicates a positive trajectory.
The global expansion of EyeQ is a significant move for Paramount as it allows the company to tap into new markets and increase its ad-supported reach. This could potentially lead to increased revenues and a larger market share. The platform's success since its 2020 launch also indicates a positive trajectory, which could be beneficial for the company's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
As a part of Paramount Global, the global expansion of EyeQ could potentially increase PARAA's market reach and revenues. The platform's success since its 2020 launch indicates a positive trajectory.
The global expansion of EyeQ is a significant move for Paramount and, by extension, PARAA. This expansion allows the company to tap into new markets and increase its ad-supported reach, potentially leading to increased revenues and a larger market share. The platform's success since its 2020 launch also indicates a positive trajectory, which could be beneficial for the company's stock.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100