Apple's 'Shot On iPhone' Illusion: The Expensive Reality Behind the 'Scary Fast' Event
Portfolio Pulse from Ananya Gairola
Apple's 'Scary Fast' event, filmed with an iPhone 15 Pro Max, required extensive and costly professional equipment to achieve its cinematic quality. The behind-the-scenes video revealed the use of drones, gimbals, dollies, and industrial lighting setups. Tech analyst Marques Brownlee highlighted the use of professional tools for stabilization, dedicated soundstage for set design, and expert lighting. Apple also introduced new Macs with M3 chips during the event.
November 01, 2023 | 3:04 am
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Apple's 'Scary Fast' event showcased the capabilities of the iPhone 15 Pro Max, but also revealed the extensive professional equipment required. This could potentially impact consumer perception of the product's capabilities. Apple also introduced new Macs with M3 chips.
The news reveals the extensive professional equipment required to achieve the cinematic quality of the 'Scary Fast' event filmed with an iPhone 15 Pro Max. This could potentially impact consumer perception of the product's capabilities, but it's unclear how this will affect Apple's stock in the short term. The introduction of new Macs with M3 chips is a positive development, but its impact on the stock price is also uncertain.
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