'AMC Networks International UK Announces It Will Rebrand Its Portfolio Of UK Channels And Streaming Services Owned By The CBS AMC Networks UK Channels Partnership, A Joint Venture With Paramount Global'
Portfolio Pulse from Benzinga Newsdesk
AMC Networks International UK, a joint venture between AMC Networks and Paramount Global, plans to rebrand its portfolio of UK channels and streaming services. The rebranding, which will be rolled out on November 22, aims to provide a clearer look and offering across the joint venture's channels and services in the UK. CBS Reality will be renamed to TRUE CRIME, and streaming brand True Crime from CBS Reality will change to TRUE CRIME UK. Entertainment channel LEGEND will also undergo a brand transformation.
October 31, 2023 | 2:08 pm
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POSITIVE IMPACT
AMC Networks' joint venture with Paramount Global is rebranding its UK channels and streaming services, which could potentially attract new viewers and increase its market share in the UK.
The rebranding could make the channels and services more appealing and recognizable to viewers, potentially leading to an increase in viewership and market share. This could positively impact AMC Networks' revenues and profitability.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Paramount Global's joint venture with AMC Networks is rebranding its UK channels and streaming services, which could potentially attract new viewers and increase its market share in the UK.
The rebranding could make the channels and services more appealing and recognizable to viewers, potentially leading to an increase in viewership and market share. This could positively impact Paramount Global's revenues and profitability.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100