DoubleVerify Expands Global Measurement Capabilities To Include Amazon Custom Audiences
Portfolio Pulse from Benzinga Newsdesk
DoubleVerify (DV), a digital media measurement, data, and analytics software platform, has expanded its measurement coverage for advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP through a server-to-server integration. DV is the first third-party measurement provider to offer Amazon DSP advertisers comprehensive media quality and performance solutions to measure and optimize ads served to Amazon custom audiences. Advertisers can also launch DV's measurement solutions across inventory available on Twitch.
October 31, 2023 | 1:16 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Amazon's partnership with DoubleVerify could enhance the effectiveness of ads served to Amazon custom audiences, potentially improving advertiser satisfaction and driving revenue growth.
The partnership with DoubleVerify could enhance the effectiveness of ads served to Amazon custom audiences by providing comprehensive media quality and performance solutions. This could potentially improve advertiser satisfaction and drive revenue growth for Amazon.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
DoubleVerify's expanded measurement capabilities for Amazon custom audiences and Twitch inventory could potentially increase its appeal to advertisers, potentially driving revenue growth.
The expansion of DoubleVerify's measurement capabilities to include Amazon custom audiences and Twitch inventory could make its platform more attractive to advertisers. This could potentially lead to an increase in the number of advertisers using DoubleVerify's platform, which could drive revenue growth.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100