Yahoo Partners With Xperi To Bring Yahoo Content To BMW In-Car Screens
Portfolio Pulse from Benzinga Newsdesk
Yahoo has partnered with Xperi to bring Yahoo Finance, Yahoo Sports, and In the Know video content to Xperi's in-cabin entertainment platform, DTS AutoStage Video Service, Powered by TiVo™. This partnership will allow BMW drivers to access Yahoo content on their in-car screens.
October 30, 2023 | 1:11 pm
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Xperi's partnership with Yahoo to bring Yahoo content to BMW in-car screens could potentially increase the appeal of Xperi's in-cabin entertainment platform, DTS AutoStage Video Service.
The partnership with Yahoo could potentially increase the appeal of Xperi's in-cabin entertainment platform, DTS AutoStage Video Service, to BMW drivers. This could lead to increased usage of the platform, potentially driving up Xperi's revenues in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100