The global rollout of Lightspeed's 'Meet or Beat Promise' is a strategic move to attract more customers to its unified payments and POS platform. By promising to match or beat existing third-party payment processing rates, the company is positioning itself as a cost-effective solution for businesses worldwide. This could lead to an increase in the number of customers switching to Lightspeed's platform, thereby boosting its revenues and market share. The positive feedback from customers who have already switched indicates a high level of customer satisfaction, which could further enhance the company's reputation and growth prospects.