BeautyHealth Launches Hydrafacial Tmall Store In China In First Direct To Consumer Commercial Play
Portfolio Pulse from Benzinga Newsdesk
The Beauty Health Company (NASDAQ:SKIN), home to Hydrafacial, has launched its first direct-to-consumer sales channel on Chinese e-commerce platform Tmall. This move allows consumers to purchase Hydrafacial treatment packages directly from the brand and redeem them at select verified providers. The company has experienced encouraging growth in China, and this new sales channel aims to make the brand more accessible. BeautyHealth grew +265% YoY in China in Q2 2023.
October 30, 2023 | 12:24 pm
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Beauty Health's launch of a direct-to-consumer sales channel on Tmall could potentially boost its revenues and market presence in China, where it has already seen significant growth.
The launch of a direct-to-consumer sales channel on Tmall, a major e-commerce platform in China, could potentially increase Beauty Health's sales and customer base in the country. This is particularly significant given the company's already strong growth in the Chinese market, as evidenced by its +265% YoY growth in Q2 2023.
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