Amazon Leverages Generative AI for Holiday Ad Boost, Targeting 160M Prime Subscribers
Portfolio Pulse from Anusuya Lahiri
Amazon plans to use generative AI to enhance ad targeting and speed up promotional content creation for merchants during the holiday season. The company aims to attract more shoppers and advertisers to its platform, leveraging data from over 160 million Prime subscribers. The AI tool will refine product images for advertisers, potentially saving them significant money. Analysts project Amazon's advertising business to earn $14.2 billion in the holiday quarter, up from $11.56 billion the previous year.
October 30, 2023 | 12:35 pm
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Amazon's use of generative AI for ad targeting and promotional content creation could attract more advertisers and shoppers, potentially boosting its advertising revenue.
Amazon's use of generative AI to enhance ad targeting and speed up promotional content creation is likely to attract more advertisers to its platform. This, coupled with the potential cost savings for advertisers, could lead to an increase in Amazon's advertising revenue. Analysts are already projecting a significant increase in the company's advertising earnings for the holiday quarter.
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