Wembanyama Mania Is Here: NBA Rookie Draws More Viewers Than LeBron James — Betting Odds Breakdown
Portfolio Pulse from Chris Katje
NBA rookie Victor Wembanyama's debut game drew a large number of viewers, surpassing the first game of the Los Angeles Lakers and NBA star LeBron James' 21st NBA season. The game, aired on Walt Disney Company's ESPN, averaged 2.99 million viewers, marking the most-watched NBA Opening Week game for ESPN since 2018. The game also beat both of the NBA Opening Night games, which aired on Warner Bros. Discovery's TNT. Wembanyama's betting odds for his second NBA game are listed on DraftKings. He is also the favorite to win the Rookie of the Year at BetMGM.
October 27, 2023 | 8:12 pm
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POSITIVE IMPACT
Walt Disney Company's ESPN aired the debut game of NBA rookie Victor Wembanyama, which drew a large number of viewers.
The high viewership of the game aired on ESPN could potentially increase the company's advertising revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
DraftKings listed the betting odds for NBA rookie Victor Wembanyama's second game.
The popularity of Wembanyama could potentially increase the number of bets placed on DraftKings, thereby increasing the company's revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
BetMGM, a joint venture of MGM Resorts International, listed NBA rookie Victor Wembanyama as the favorite to win the Rookie of the Year.
The popularity of Wembanyama could potentially increase the number of bets placed on BetMGM, thereby increasing the company's revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Warner Bros. Discovery's TNT aired the NBA Opening Night games, which were surpassed in viewership by the debut game of NBA rookie Victor Wembanyama aired on ESPN.
The lower viewership of the games aired on TNT compared to the game aired on ESPN could potentially decrease the company's advertising revenue.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80