'Disney+ Expands Advertising Automation And Measurement Capabilities, 10 Months After Successful AVOD Launch'
Portfolio Pulse from Benzinga Newsdesk
Disney+ has expanded its advertising automation and measurement capabilities, 10 months after the successful launch of its ad-supported tier. The service has introduced advanced audience targeting, additional programmatic marketplaces, expanded ad formats, and enriched measurement across verification, identity, effectiveness, and attribution. 50% of new subscribers choose the ad tier, and the service has seen a 35% increase in engagement from March to September 2023. Disney+ is now accepting an expanded range of creative lengths and content sponsorships for the 2023 holiday season.
October 27, 2023 | 3:30 pm
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POSITIVE IMPACT
Disney's expansion of advertising capabilities on Disney+ could potentially increase revenues and engagement on the platform. The service has seen a 35% increase in engagement from March to September 2023, indicating a positive response from consumers.
Disney's expansion of advertising capabilities on Disney+ indicates a strategic move to increase revenues and engagement on the platform. The service's 35% increase in engagement from March to September 2023 suggests that consumers are responding positively to these changes, which could potentially lead to increased revenues for Disney. The fact that 50% of new subscribers choose the ad tier also suggests a potential for increased ad revenues.
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IMPORTANCE 80
RELEVANCE 100