Axalta Named Exclusive Supplier For BMW Group's Private Paint Label ColorSystem In EMEA; Adds To Existing Supplier Agreements; Up To 45% Reduction In Carbon Equivalent Emissions Across 730 Franchised Dealer Collision Repair Shops
Portfolio Pulse from Happy Mohamed
Axalta Coating Systems (AXTA) has been named the exclusive supplier for BMW Group's private paint label, ColorSystem, in 15 European countries and South Africa. The agreement includes BMW Group's network of 730 dealerships and collision repair partners. Axalta will also provide its Fast Cure Low Energy technology paint system, which can reduce carbon equivalent emissions and energy consumption by up to 45% compared to standard paint technologies. The agreement runs through December 2028.
October 27, 2023 | 3:02 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Axalta's new agreement with BMW to supply its private paint label, ColorSystem, could potentially boost its revenues and enhance its reputation in the industry. The deal also highlights Axalta's commitment to sustainability with its Fast Cure Low Energy technology paint system.
The agreement with BMW is a significant win for Axalta as it expands its customer base and potentially increases its revenues. The inclusion of Axalta's Fast Cure Low Energy technology paint system in the deal also showcases the company's commitment to sustainability, which could enhance its reputation in the industry and attract more customers.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100