Nexstar Media And ReachTV Announce Partnership Extending Distribution Of NewsNation And The CW Network
Portfolio Pulse from Benzinga Newsdesk
Nexstar Media Group, Inc. (NASDAQ:NXST) and ReachTV have announced a partnership to extend the distribution of NewsNation and the sports programming of the CW Network. The new live news programming and sports broadcasts will begin immediately, reaching more than 50 million viewers per month on ReachTV's streaming television network, distributed across 500,000 hotel rooms and 2,500+ airport TV-screens in more than 90 major airports across the United States.
October 26, 2023 | 12:10 pm
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Nexstar Media Group's partnership with ReachTV to extend the distribution of NewsNation and the CW Network's sports programming could potentially increase its viewership and advertising revenue.
The partnership between Nexstar Media Group and ReachTV will extend the distribution of NewsNation and the CW Network's sports programming to ReachTV's network, which reaches over 50 million viewers per month. This could potentially increase Nexstar's viewership and, consequently, its advertising revenue. However, the financial terms of the agreement were not disclosed, so the exact impact on Nexstar's financials is uncertain.
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