Is This Viral Picture Real Or Fake? Use Google's 'About This Image' To Dig Up Its Digital DNA
Portfolio Pulse from Ananya Gairola
Google, owned by Alphabet Inc., has launched its 'About this image' feature, which provides users with the context and origins of online images to help distinguish between real and fake AI-generated images. The tool was rolled out to English users worldwide in Google Search. It is designed to shed light on an image's origins, including metadata, and provide valuable context regarding how news outlets and fact-checking websites have described it over time. The company is also experimenting with generative AI to provide more information about online sources.
October 26, 2023 | 11:07 am
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POSITIVE IMPACT
Google's new feature could enhance its reputation as a reliable source of information, potentially attracting more users and increasing ad revenue.
The new feature enhances Google's product offering and could attract more users to its platform, potentially increasing ad revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
The launch of Google's new feature could enhance Alphabet's reputation and potentially increase its stock value.
The new feature enhances Google's product offering, which could positively impact Alphabet's reputation and potentially increase its stock value.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100