iPhone Vs Android Users: Who Upgrades More Frequently?
Portfolio Pulse from Benzinga Neuro
A study by Consumer Intelligence Research Partners (CIRP) found that iPhone users in the U.S. upgrade their devices less frequently than Android users. Only 10% of iPhone owners upgraded to a new model within a year of their previous purchase, compared to 23% of Android users. 61% of iOS users kept their previous model for over two years, while only 43% of Android users did the same. The higher cost of iPhones and less frequent deals might lead to fewer upgrades among iPhone users.
October 26, 2023 | 8:12 am
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The study indicates that iPhone users upgrade their devices less frequently than Android users. This could potentially impact Apple's sales in the short term.
The study reveals that iPhone users tend to keep their phones for longer periods, leading to less frequent upgrades. This could potentially lead to slower sales growth for Apple as fewer users are upgrading their iPhones on a regular basis. The higher cost of iPhones and less frequent deals might also contribute to this trend.
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