Cheers To A Knockout Partnership: Bud Light Returns As The 'Official Global Beer Partner Of UFC'
Portfolio Pulse from Nabaparna Bhattacharya
Anheuser-Busch Inbev SA (BUD) has signed a multiyear marketing partnership with UFC, a mixed martial arts organization and part of TKO Group Holdings, Inc. (TKO). The deal makes Anheuser-Busch the 'Official Global Beer Partner of UFC' from January 1, 2024. The partnership will include 360-degree programming, custom social and digital content, broadcast integration, and on-site presence. Bud Light replaces Modelo, owned by Constellation Brands, Inc. (STZ), as UFC's beer sponsor.
October 25, 2023 | 12:10 pm
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POSITIVE IMPACT
Anheuser-Busch Inbev SA (BUD) has signed a multiyear marketing partnership with UFC, which could increase its brand visibility and potentially boost sales.
The partnership with UFC could increase Anheuser-Busch's brand visibility, especially among UFC's large fan base. This could potentially lead to increased sales, positively impacting the company's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
TKO Group Holdings, Inc. (TKO), the parent company of UFC, has signed a multiyear marketing partnership with Anheuser-Busch Inbev SA (BUD). This could potentially increase its brand visibility and revenues.
The partnership with Anheuser-Busch could increase UFC's brand visibility, especially among beer consumers. This could potentially lead to increased revenues for TKO Group Holdings, positively impacting the company's stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
NEGATIVE IMPACT
Constellation Brands, Inc. (STZ) loses its sponsorship deal with UFC to Anheuser-Busch Inbev SA (BUD). This could potentially impact its brand visibility and sales.
Losing the sponsorship deal with UFC to Anheuser-Busch could potentially decrease Constellation Brands' brand visibility, especially among UFC's large fan base. This could potentially lead to decreased sales, negatively impacting the company's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70