Apple Aims For Streaming Dominance With Major TV App Overhaul
Portfolio Pulse from Benzinga Neuro
Apple Inc. is planning a major overhaul of its TV app as part of its strategy to solidify its position in the streaming market. The revamp, due to be released in December, will see the discontinuation of specific apps on the Apple TV box and the removal of sections for movies and TV shows in the iTunes Store app. The aim is to direct more customers to the central TV app, which is a key component of Apple’s video strategy. The updated app will feature a new side panel for navigating between video categories, similar to designs used by other streaming services.
October 25, 2023 | 8:57 am
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Apple's planned overhaul of its TV app could strengthen its position in the streaming market. However, the company faces challenges in content creation and distribution.
The overhaul of the TV app is a strategic move by Apple to become a major player in the streaming market. This could potentially attract more customers to its platform, boosting its revenues. However, the company's recent challenges in content creation and distribution could impact its ability to achieve this goal.
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