Windows Phone Haunts Microsoft CEO Satya Nadella 6 Years After He Gave Up On It: 'One Of The Most Difficult Decisions I Made'
Portfolio Pulse from Rounak Jain
Microsoft CEO Satya Nadella has admitted that exiting the smartphone industry was a mistake. The company shut down Windows Phone in 2017, two years after writing off its $7.6 billion acquisition of Nokia's smartphone business. Since then, Microsoft has attempted to re-enter the smartphone market with the Android-powered Surface Duo and Surface Duo 2. However, it's unclear if the company plans to launch a new phone.
October 25, 2023 | 7:00 am
News sentiment analysis
Sort by:
Ascending
NEUTRAL IMPACT
Microsoft's exit from the smartphone industry left the market to Apple and Google.
Apple is mentioned as one of the companies that benefited from Microsoft's exit from the smartphone industry, but the news is mainly about Microsoft's actions and potential future plans, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
BlackBerry is mentioned as one of the former industry giants that exited the smartphone business.
BlackBerry is mentioned in the context of former industry giants that exited the smartphone business, but the news is mainly about Microsoft's actions and potential future plans, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 25
RELEVANCE 25
NEUTRAL IMPACT
Microsoft's exit from the smartphone industry left the market to Apple and Google.
Google is mentioned as one of the companies that benefited from Microsoft's exit from the smartphone industry, but the news is mainly about Microsoft's actions and potential future plans, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Microsoft's exit from the smartphone industry left the market to Apple and Google.
Google is mentioned as one of the companies that benefited from Microsoft's exit from the smartphone industry, but the news is mainly about Microsoft's actions and potential future plans, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Microsoft's CEO Satya Nadella admitted that exiting the smartphone industry was a mistake, which could indicate a potential re-entry into the market.
The news is directly about Microsoft and its past and potential future actions in the smartphone market. While the CEO's admission could hint at a potential re-entry into the market, it's still unclear if this will happen, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
NEUTRAL IMPACT
Microsoft wrote off its $7.6 billion acquisition of Nokia's smartphone business in 2015, which was part of its exit from the smartphone industry.
Nokia was directly involved in Microsoft's exit from the smartphone industry, but the news is mainly about Microsoft's actions and potential future plans, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 50