LeBron James Could Team Up With Obamas, Peyton Manning Ahead Of 2023-2024 NBA Season: Here's Why Sports Fans, Netflix Investors Should Be Excited
Portfolio Pulse from Chris Katje
Netflix Inc (NASDAQ:NFLX) is in talks with NBA star LeBron James, former NFL star Peyton Manning, and the Obamas to create a series similar to the successful 'Quarterback' series. The new series would follow the lives of several NBA players on and off the court. The Obamas have a first-look deal for Higher Ground Productions with Netflix, and James has a history with Netflix through his SpringHill production company. SpringHill has also signed first-look deals with Walt Disney Co (NYSE:DIS) and Comcast Corporation (NASDAQ:CMCSA).

October 24, 2023 | 10:54 pm
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POSITIVE IMPACT
Netflix is in talks to create a new NBA series with LeBron James, Peyton Manning, and the Obamas. This could boost viewership and subscriptions.
The potential new series could attract a large audience given the popularity of the individuals involved and the success of the 'Quarterback' series. This could lead to increased viewership and subscriptions for Netflix.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
SpringHill, co-owned by LeBron James, has a first-look deal with Comcast. The potential new NBA series could indirectly benefit Comcast.
While the potential new NBA series is primarily associated with Netflix, SpringHill's first-look deal with Comcast could indirectly benefit the company if the series is successful and leads to further collaborations.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
SpringHill, co-owned by LeBron James, has a first-look deal with Disney. The potential new NBA series could indirectly benefit Disney.
While the potential new NBA series is primarily associated with Netflix, SpringHill's first-look deal with Disney could indirectly benefit the company if the series is successful and leads to further collaborations.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50