'Apple To Revamp TV App In Step Toward Simplifying Video Services; Company Envisions One Place For Customers To Find Video; Dedicated Apps For Buying Movies And Shows Will Be Phased Out' - Bloomberg News
Portfolio Pulse from Benzinga Newsdesk
Apple Inc. plans to redesign its TV app as part of its efforts to consolidate its various video offerings and become a bigger player in the streaming world. The new version of the app, which aggregates content from iTunes, the Apple TV+ subscription service, and live sports, is expected to be released in December as part of an upcoming tvOS software update.
October 24, 2023 | 9:00 pm
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Apple's plan to revamp its TV app could potentially strengthen its position in the streaming market. The move is seen as a step towards consolidating its various video offerings.
The revamp of Apple's TV app is a strategic move to consolidate its various video offerings, which could potentially attract more users and increase its market share in the streaming industry. This could have a positive impact on Apple's stock in the short term.
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