UFC, Anheuser-Busch Enter New Multiyear Marketing Partnership
Portfolio Pulse from Benzinga Newsdesk
UFC and Anheuser-Busch have entered into a new multiyear marketing partnership, effective from January 1, 2024. Anheuser-Busch will become the exclusive 'Official Beer Partner of UFC.'
October 24, 2023 | 7:02 pm
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Anheuser-Busch has secured a multiyear marketing partnership with UFC, becoming the exclusive 'Official Beer Partner of UFC' from 2024.
The partnership with UFC could potentially increase Anheuser-Busch's visibility and brand recognition, which may lead to increased sales. This could have a positive impact on the company's stock price in the short term.
CONFIDENCE 90
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RELEVANCE 100