Amazon is considering entering the veterinary telehealth sector, a move that would directly challenge Walmart, which already offers such services to its Walmart+ subscribers. This comes as the pet market becomes increasingly competitive. Amazon's consideration of this new service follows its expansion into the human health sector by acquiring One Medical. The company might consider partnering with Pawp for its potential pet telehealth offering, or it could collaborate with other startups in the pet telehealth space or develop its platform, similar to what Chewy did during the pandemic.