Biden Worries About Polling In Swing States, Ready To Spend More On Advertising To Defeat Trump In 2024 Election
Portfolio Pulse from Chris Katje
President Biden is considering increasing his advertising spending due to low polling in swing states ahead of the potential 2024 presidential election rematch with Donald Trump. Biden has already launched a $25 million advertising effort this year. The 2024 election cycle is expected to hit a new record of $10.2 billion in ad spending, up 13% from the 2020 election. Media companies like Paramount Global, Comcast Corporation, Fox Corp, and Walt Disney Co, as well as local media station owners such as Gray Television, Nexstar Media Group, Tegna, and E.W. Scripps Co could benefit from the increased advertising spending.
October 23, 2023 | 11:39 pm
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POSITIVE IMPACT
Comcast Corporation could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Comcast Corporation.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Walt Disney Co could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Walt Disney Co.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Fox Corp could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Fox Corp.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Gray Television could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Gray Television.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Nexstar Media Group could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Nexstar Media Group.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Paramount Global could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Paramount Global.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
E.W. Scripps Co could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like E.W. Scripps Co.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Tegna could benefit from increased advertising spending for the 2024 election cycle.
Increased political advertising spending could lead to higher revenues for media companies like Tegna.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75