When Superheroes Meet Card Games: Marvel Characters To Feature In Hasbro's 'Magic: The Gathering'
Portfolio Pulse from Shivani Kumaresan
Hasbro, Inc. (NASDAQ:HAS) has expanded its relationship with Marvel, a subsidiary of Walt Disney Company (NYSE:DIS), to develop collectible products and tentpole sets for the trading card game, Magic: The Gathering. The first set based on Marvel's characters will appear globally in 2025. HAS shares are trading lower by 2.32% at $54.76.
October 23, 2023 | 5:38 pm
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NEUTRAL IMPACT
Disney's subsidiary Marvel's partnership with Hasbro could potentially increase its licensing revenues. However, the news does not directly impact Disney's stock price.
The partnership could potentially increase Disney's licensing revenues through its subsidiary Marvel. However, the news does not directly impact Disney's stock price as it is a subsidiary's partnership.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Hasbro's partnership with Marvel for Magic: The Gathering could boost its product portfolio and potentially increase revenues in the long term. However, HAS shares are currently trading lower.
The partnership with Marvel could potentially increase Hasbro's revenues in the long term as it expands its product portfolio. However, the immediate impact on the stock price is negative, with shares trading lower.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100