Hasbro And Marvel Team Up To Bring Popular Marvel Characters And Stories To Magic: The Gathering In Multi-Year, Multi-Set Deal
Portfolio Pulse from Benzinga Newsdesk
Hasbro, Inc. (NASDAQ:HAS) has announced an expansion of its long-standing relationship with Marvel. The companies will develop collectible products and sets for the trading card game, Magic: The Gathering. The first Magic set based on Marvel's characters and stories will appear globally in 2025. This collaboration is part of Hasbro's strategy to bring new ways for consumers to express their Marvel fandom through Magic: The Gathering's collection of Universes Beyond crossover products.
October 23, 2023 | 4:05 pm
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POSITIVE IMPACT
Hasbro's partnership with Marvel to develop collectible products for Magic: The Gathering could potentially boost its revenues and brand recognition.
The partnership with Marvel could potentially increase Hasbro's revenues as it could attract more consumers to its Magic: The Gathering product line. The collaboration could also enhance Hasbro's brand recognition as Marvel is a popular and globally recognized brand.
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